Growth without the guesswork

We help 7-figure startups scale to 8-figures by uncovering why your best customers buy—and turning those insights into done-for-you profitable, scalable acquisition.

TRUSTED BY HIGH GROWTH STARTUPS

Scaling beyond $2M ARR requires more than just tactics

Scaling to $2M ARR is a huge milestone—but it’s also when growth gets harder. What worked early on like referrals, founder-led sales, scrappy ads—stops working.You’ve tried the usual fixes:
❌ You increased ad spend, but CAC keeps rising.
❌ You hired an agency, but you got passed to a junior team that doesn’t really get your business.
❌ You tested new channels, but nothing moves the needle.Here’s the frustrating part: You’re doing everything you’re “supposed” to do, and yet growth is stuck.The real problem? More tactics won’t fix this.Most agencies focus on execution, but they never dig deep into why your customers, your ICP—so they’re optimizing blindly. They tweak your ads, adjust your landing pages, and send reports full of vanity metrics, but they don’t solve the actual problem:- Who are your most valuable customers—and why do they buy?
- What messaging truly resonates and converts?
- How do you scale profitably without wasted spend?That’s where Growth Studio comes in.We act as your embedded growth team, delivering CMO-level strategy and execution—not just tactics.✅ Uncover deep customer insights, so you know what actually drives conversion
✅ Refined strategy & messaging, so your positioning actually works
✅ High-impact paid acquisition, so you have a scalable system, not just a campaign.Our 4-month sprint gives you the insights, execution, and systems needed to scale predictably.If you’re serious about unlocking your next phase of growth, let’s talk.

Turn deep customer insights into scalable acquisition

We help startups scale past $2M ARR by building a repeatable growth engine based on deep customer insights.4-Month Sprint → Strategy + Execution That Works

Get clarity on your ideal customer profile (ICP) & why they buy

We start by digging deep into customer insights, so you finally understand:✅ What’s driving your highest-value conversions (so you can double down on what works)
✅ What’s causing friction in your funnel (so you can remove barriers and improve efficiency)
✅ What messaging actually resonates (so every ad, landing page, and email converts better)Your growth strategy is no longer based on best practices or guesswork—it’s built on real data from your best customers.

Find your biggest growth levers

Scaling isn’t about doing more—it’s about doing the right things. Most teams try multiple tactics at once, spreading efforts too thin and never doubling down on what actually works.We analyze your customer journey, funnel, and acquisition efforts to:
✅ Identify what’s driving the best results—and scale it
✅ Find what’s holding you back (messaging gaps, conversion friction, wasted spend)
✅ Create a focused, data-backed growth strategy—no more guessing

Build a system for repeatable growth

Many startups hit a ceiling because growth is still too dependent on the founder. Whether it’s sales, referrals, or scrappy tactics, scaling means building a system that works without you.We create a repeatable, scalable acquisition system that allows you to:
✅ Bring in consistent, high-quality leads without founder hustle
✅ Reduce CAC by refining your messaging, funnel, and targeting
✅ Make growth a process—not a series of experiments

How we'll work together

We operate as an extension of your team, integrating seamlessly into your workflow to drive growth, improve acquisition, and execute high-impact campaigns. Here’s what working with us looks like:

Deep business download

We start with an in-depth client questionnaire to get a full download of your business—your product, customers, and growth challenges—so we can hit the ground running with the right strategy.

Done-for-you customer research

We conduct customer interviews and surveys to uncover exactly who your ICP (Ideal Customer Profile) is, what messaging resonates, and how to position your product for scalable growth. This isn’t surface-level research—we go deep to inform your strategy, positioning, and acquisition plan.

Senior, hands-on growth team

You’re not getting handed off to junior account managers. We’re senior growth operators who move fast, execute with precision, and adapt in real-time. No fluff, just real action that drives results.

Clear communication & transparency

Every step of the way, you’ll have a clear learning agenda, documented insights, and a centralized repository of key learnings and wins. You’ll always know what’s working, what we’re testing, and what’s coming next.

About us

I'm Sam, I’ve spent the last 10+ years in growth, helping startups scale from zero to eight figures, launch products to 8M+ users, and break through revenue plateaus. My background spans acquisition, activation, and monetization—because real growth isn’t just about getting customers, it’s about keeping and monetizing them.I started Growth Studio after seeing too many startups waste money on agencies that don’t actually understand their customers. We dig deep into customer insights, refine messaging, and build a strategy that scales.

Why companies choose Growth Studio

"My favorite thing about Sam is that I could give her a vaguely defined goal and she would achieve it regardless of timeline, starting position, or team expertise. Rare. If you hire her I will try and steal her."

Michael Guimarin, Investor

"Working with Sam was a delight. Besides being incredibly smart, organized and reliable, she asks really good questions and learns quickly. As a result, her (already) very high domaine expertise continues to grow constantly."

Laura Artigas, CCO Hologram Sciences

"I have to say that Samantha is one of the most curious, thoughtful, and creative marketers I know. What separates her apart is her ability to share and apply core marketing principles in a novel, insightful, and practical way."

Ramli John, Director at Appcues

"Working with Sam completely transformed how I lead and structure my team. From day one, the impact was clear—not just in performance, but in how the team aligned around meaningful work. The clarity and insights I gained helped me identify blind spots, improve communication, and optimize roles, creating a more efficient and motivated team. People around me have noticed the change, and it’s had a direct impact on the business."

Andres Medina, Head of Marketing at Leadsales

"A marketing leader who acts like a founder.
On top of everything, successfully.
That's how I describe Samantha.
Samantha takes complete ownership of the project (she puts heart, soul, and mind into it). She is an ambitious leader and manages her team in a way that 10X your ROI on every dollar you spend.
Her strategic judgment and tactical execution make her an admiring marketing leader."

Aazar Shaad, Founder at The Performers